Using this style guide, we aim to document all the unique visual and experiential elements that make up Concerto. Concerto initially began as a content management system, but it has since been amalgamated into a fleet of services that is central to our brands’ day-to-day operations.
From providing API services to hosting, Concerto is a dynamic, multi-faceted creature that is continuously growing and being developed. Therefore, we decided it was a good idea to create a living document that integrates good design principles and innovation to help all future Concerto developments maintain its stylistic consistency. Consistency is key to delivering a unified experience for all our brands, whether they’re scheduling a new A-spot promo or hosting a video stream.
This guide will also allow us to house and communicate the design inspiration and direction we decided to take when ideating for Concerto’s creative conception. We want to show the process behind our vision and how we combine user-centric thinking with the tenets of good design. More importantly, this document will continue to be updated, as Concerto’s development keeps rolling and new puzzles emerge. Design is ebb and flow and we’re always tackling new design challenges that come our way.
